New Delhi: Activewear company TechnoSport has opened its first exclusive brand outlet (EBO) in Raipur, its second in Central India and 18th nationwide, the company said in a press release on Saturday.
The company plans to open eight additional outlets across Bilaspur, Durg, Bhopal and Jabalpur by the end of the current financial year.
The EBO business has grown 100 per cent year-on-year in its revenue contribution to the topline. Footfall conversion rates at TechnoSport outlets stand at 83 per cent, compared with an industry average of 40-50 per cent.
The company closed FY24 with Rs 400 crore revenue, up 30 per cent YoY, and expects to reach Rs 600 crore this year.
“Our stores go beyond just shopping, they’re designed to let people experience the brand, discover our latest innovations, and experience the quality of products that support their active lifestyles. The market is also an important one for us, with data nudging our plans on opening eight more outlets in Central India,” said Puspen Maity, CEO, TechnoSport.
The 2,018 square feet Raipur outlet houses the company’s full activewear range and is part of its plan to scale to 50 EBOs by end-2025
