New Delhi: Sawariya Group has entered the lifestyle segment with the launch of Luxe Asia, a wholly owned subsidiary of Sawariya Futureworks Limited, the company said in a press release on Monday.
The company plans to scale distribution across 350 multi-brand outlets, 18 exclusive brand outlets and over 20 franchise stores in Tier-II cities within the next two years. Sawariya is targeting a USD 20 million business from the vertical by 2026.
“The expansion of Sawariya into the lifestyle segment is a significant development for the company as we look at robust growth and expect the subsidiary to perform strongly. Our current focus is on bringing leading premium global luggage brands to India, with plans to expand into more luxury lifestyle categories,” said Raman Agrawal, Founder and Director, Sawariya Group.
The new entity will mark the Group’s entry into the luggage category through partnerships with three global brands—IT (United Kingdom), Jump (France) and Departure (Taiwan).