Saudi Arabia has introduced new content creator guidelines, aimed at regulating social media, protecting privacy, and promoting responsible digital behavior. The General Authority for Media Regulation (GAMR) announced the rules to ensure content aligns with cultural values and fosters accountability among influencers, brands, and users.
Saudi Arabia’s new content creator guidelines
Saudi Arabia’s new content creator guidelines, introduced on 24 September 2025, are already seeing active enforcement and public engagement. Minister of Media Salman Al Dossary said the response so far has been largely positive, highlighting that the Kingdom’s cultural values and social awareness are strong safeguards against harmful online content. To support compliance, the General Authority for Media Regulation (GAMR) has started running workshops and awareness sessions for influencers and businesses, making the rules clearer in practice. Recent clarifications stress modest attire in social media posts, with explicit bans on tight, sheer, or revealing clothing, and stricter prohibitions on flaunting luxury items such as high-end cars or properties.The new guidelines explicitly prohibit content that:
- Uses inappropriate or offensive language.
- Flaunts wealth or luxury items in a manner deemed ostentatious.
- Features children or domestic workers without their consent.
- Exposes private family matters or internal disputes.
- Promotes misleading information or engages in blackmail.
- Depicts revealing attire or inappropriate physical displays.
- Incites division through tribal or sectarian content.
These measures aim to protect individuals’ privacy, maintain social harmony, and align online content with the nation’s cultural and ethical standards.Enforcement and penaltiesTo ensure compliance, the GAMR has outlined a range of penalties for violations, including fines, content removal, account suspension, or even legal action, depending on the severity of the infraction. The authority emphasizes that these regulations are not intended to stifle creativity but to foster a safer and more respectful digital environment.
Public engagement and cultural sensitivity
The GAMR encourages the public to actively participate in upholding these standards by reporting harmful content and supporting creators who adhere to the guidelines. This collaborative approach aims to cultivate a digital culture that reflects Saudi Arabia’s values and promotes positive engagement online.Implications for content creators and businessesFor content creators, both local and international, adherence to these guidelines is crucial. Failure to comply can result in penalties that may impact their online presence and business opportunities. Businesses collaborating with influencers must also ensure that their partnerships align with these regulations to avoid potential legal repercussions.
About GAMR: What the authority does
The General Authority for Media Regulation (GAMR) is Saudi Arabia’s official body overseeing media content across traditional and digital platforms. Its responsibilities include:
- Monitoring online content to ensure compliance with cultural and ethical standards.
- Licensing and regulating media and digital creators.
- Setting rules and issuing penalties for violations of media standards.
- Promoting transparency, accountability, and safe online practices.
GAMR acts as the central authority ensuring that Saudi Arabia’s media landscape both traditional and digital reflects national values while remaining safe and responsible.Saudi Arabia has seen an explosive growth in social media usage, with millions of users across platforms like Instagram, Snapchat, TikTok, and YouTube. This rise has created a vibrant influencer economy, but it has also highlighted challenges, such as privacy breaches, misleading content, and culturally insensitive posts. The new rules are a response to these challenges, aiming to balance freedom of expression with social responsibility. These guidelines reflect a global trend toward formalizing influencer regulations. Saudi Arabia aims to foster accountability, reduce online conflicts, and build a responsible social media culture. For creators, understanding these rules is essential to grow safely in the kingdom’s booming digital ecosystem.
