New Delhi: Premium menswear brand JadeBlue has appointed Jasprit Bumrah as its brand ambassador and unveiled the JB x JB collection, the company said in a press release on Tuesday.
“JB x JB is more than a partnership; it’s a coming together of two journeys that began in Ahmedabad and are now inspiring people everywhere,” said Jitendra Chauhan, chairman and MD of the company.
Founded in 1995, JadeBlue sells formal and ethnic menswear across retail and e-commerce channels.
