New Delhi: Denim and casualwear label Stylox Fashion has raised Rs 3 crore from the Fashion Entrepreneur Fund (FEF) following its appearance on Pitch To Get Rich, the fashion business reality show streaming on Jio Hotstar, the company said in a recent press release.
The funding will be used to enhance product availability and support the brand’s retail and D2C expansion plans across India.
“Our focus is clear – to double our revenue and grow from 50 to 100 stores by the end of this financial year,” said Ritika and Vishal Mehra, Co-Founders of Stylox Fashion. “The funding has given us the momentum to not only expand our retail footprint but also to strengthen our D2C presence. We are now directly interacting with customers via our website and top online marketplaces, which will ensure that Stylox Fashion is known as a brand of affordable premium fashion.”
Post funding, the company is expanding its presence across platforms including Myntra, Amazon, Flipkart, Ajio, Styli (UAE), and its own website, Stylox.in, as part of its consumer-focused strategy.
Having started as a supplier to retailers, Stylox Fashion is now positioning itself within the affordable fashion category with a focus on reach and accessibility.
