New Delhi: Premium fashion retailer Iconic Fashion India has set its sights on reaching Rs 1,100 crore in revenue within the next three years, up from around Rs 650 crore in FY25. The company is banking on a mix of store expansion, portfolio diversification, and enhanced in-store experiences to power its next phase of growth, a company’s official told ETRetail in an interview.
“Our growth is driven by a balanced mix – stronger performance from existing stores, steady new additions, and a thoughtfully curated brand portfolio that continues to resonate with today’s consumer,” said Apoorv Sen, chief operating officer at Iconic Fashion India.
As part of its Rs 150 crore capital expenditure plan, Iconic has already deployed a substantial portion toward expanding its physical presence. In the past six months, the company opened three flagship stores across Raipur, Ahmedabad, and Rajkot, collectively adding over 75,000 sq. ft. of premium retail space.
“We have maintained strong execution momentum – three flagship stores opened in the last six months… A substantial portion of our planned capex has already been deployed, and our expansion roadmap is firmly on track,” Sen said.
Iconic’s Expansion and Future Bets
Over the next four years, Iconic plans to add 10 lakh sq. ft. of retail space, with a focus on tier-1 and tier-2 cities where aspirational demand for premium fashion is accelerating, Sen said.Iconic’s multi-brand portfolio includes a blend of international and Indian labels. The company is witnessing strong traction not only across its core premium and global fashion lines but also in emerging categories such as luggage, designer wear, and watches — the latter being identified as new growth engines. Designer collaborations with Shantnu & Nikhil, Abkasa, and Amit Aggarwal, along with new-age labels like RLove, are driving freshness and diversity in the product mix.
The company which sells premium brand, Gant, has recently onboarded Bollywood actor Shahid Kapoor as its brand ambassador to strengthen its presence and appeal among the new-age consumers.
At the retail level, Iconic Fashion is enhancing its store experience by integrating design-led concepts and cafés to make shopping more immersive. “We are premiumising the Iconic experience — adding more high-end, design-led brands and elevating the in-store journey through experience centres designed to make shopping more engaging,” Sen noted.
Looking ahead, the company is equally focused on strengthening its omnichannel play, building deeper digital engagement, and creating destination experiences that connect with aspirational consumers across India.
“Premium fashion is no longer just an urban story, it’s finding strong resonance in tier-2 and tier-3 cities, where customers are increasingly confident, brand-aware, and seeking global experiences. This growing aspiration beyond metros is what’s redefining the future of India’s premium retail, and Iconic is right at the heart of that transformation,” Sen said.
