Accessories brand Salty has raised ₹30.1 crore in a funding round led by MG Investment, with participation from existing investors Anicut Capital, All In Capital and JK Group, along with new angel investors, the brand announced in a media release on Monday.
The fresh capital will be used to expand Salty’s product portfolio, strengthen its leadership team, and scale its presence across digital channels. The brand plans to deepen categories such as watches, eyewear, scarves, belts and bag charms, and is set to enter the bags segment. It is also preparing to open its first flagship physical store as part of its omnichannel strategy.
Salty said it shipped orders to over 18,000 pincodes last year, indicating demand beyond metro markets. The funding will support faster deliveries, wider e-commerce and quick commerce distribution, and investments in supply chain and technology, including consumer-facing tools for discovery and recommendations.
Founded as a digital-first accessories brand, Salty has expanded beyond jewellery into multiple lifestyle categories. The company said it has largely operated profitably so far and may consider additional capital as its offline expansion gathers pace.
