New-age travel accessories platform Escape Plan has raised $25 million in a funding round led by Jungle Ventures, with participation from Fireside Ventures and IndiGo Ventures, the venture capital (VC) arm of IndiGo Airlines.
Escape Plan is looking to scale its omni-channel platform across online marketplaces, direct-to-consumer (D2C) channels, and offline stores, it said in a statement. The latest round comes six months after the company raised $5 million in a funding round led by Jungle Ventures and Fireside Ventures.
Launched in May 2025, the Bengaluru-based company sells strolleys, backpacks, laptop bags, gym bags, neck pillows, passport covers, belts, wallets, and other travel accessories.
“I think the core thesis and the core model of building a vertical for travel is playing out really well. We’ve been lucky that nobody else is focussing on this category with the depth that we are,” Abhinav Pathak, cofounder and chief executive of Escape Plan, told ET.
Pathak said the firm does not see quick commerce platforms as direct competitors, citing fundamental differences in category behaviour and supply chain requirements.
“Quick commerce platforms do a great job, but this category needs a very different focus. It doesn’t work on biker delivery. All quick commerce platforms combined sell about 25,000-30,000 suitcases a month. We sell that in three days,” he said. Pathak said the company sells over 20 lakh pieces of luggage a month, which is still just about 3% of the market.
Offline and tier-II focus
While ecommerce remains the company’s largest channel, Escape Plan is also betting heavily on physical retail, particularly in non-metro markets. The company plans to expand its offline footprint to over 200 stores across metros, tier-I, and tier-II cities as part of its next phase of growth.
“Our best-performing stores are in Mysuru and Mangaluru,” Pathak said. “Tier-II India is very aspirational. Income is not the constraint people think it is. Need-based upgrades always happen faster than aspirational upgrades.”
Escape Plan follows an inventory-led model, unlike traditional marketplace-led ecommerce platforms. They buy inventory from partners and sell it through a distributor network. Pathak said that while one-time investments may impact margins in the short term, the model is structurally viable at scale.
Rishab Malik, managing partner, seed investments, Jungle Ventures, said, “Travel is one of the few large consumer categories in India where brand trust, physical availability, and repeat usage is built over years, not quarters. Escape Plan has invested early in supply-chain control, distribution depth, and brand consistency.” He added that the company can compound into a category-defining travel vertical in the long term.
On IndiGo Ventures’ participation, Pathak said that they understand the mass segment. “Their data on air travellers, baggage handling, consumer complaints, and ecosystem gaps gives us insights incumbent brands don’t have. That makes this a deep, strategic partnership.”
The fresh capital will be used for brand building, lowering price points, and to explore select international markets aligned with outbound travel from India.
The startup operates in a competitive segment that includes D2C luggage brands such as Mokobara, Nasher Miles, Uppercase, and Acefour Accessories.
