New Delhi: Prabhkiran Singh, Founder and CEO of Bewakoof, will step down at the end of March 2026 after leading the digital-first fashion brand for 14 years, TMRW said on Monday.
Singh, who founded Bewakoof in 2012, cited personal reasons including health and family priorities for his departure. He will oversee a structured transition through March to ensure continuity.
Bewakoof was acquired by Aditya Birla Fashion and Retail Ltd (ABFRL) through its digital venture TMRW in a ₹200 crore majority stake deal completed in February 2023.
Since the acquisition, the brand has expanded beyond its D2C platform, strengthened its marketplace presence and entered offline retail. Bewakoof currently operates over 30 exclusive brand stores and is on track to reach 40 stores by March 2026 as part of its omnichannel strategy.
Prashanth Aluru, CEO, TMRW, said the focus post-acquisition has been on strengthening supply chain, expanding omnichannel presence and building operating discipline to support sustainable growth.
Singh said the company is “in great shape and in good hands,” expressing confidence in the team and TMRW’s long-term roadmap for the brand.
