New Delhi: Aditya Birla Fashion and Retail Limited (ABFRL) has appointed Pranchal Srivastava as Chief Business Officer for The Collective and its International Brands portfolio, it announced in a media release on Thursday.
He will lead strategic growth and expansion for The Collective — which houses over 60 brands — along with India franchises of brands such as Ralph Lauren, Ted Baker, Fred Perry and Hackett.
Srivastava previously served as Senior Vice President in the Chairman’s Office at the Aditya Birla Group, where he worked on strategic initiatives across consumer businesses, including growth, investments and digital transformation.
He brings over 15 years of experience across fashion, retail and consulting, with leadership roles spanning India, the Middle East and Africa.
