Actor and creator Bhuvan Bam has launched Sarkar, a premium Indian fragrance brand developed over nearly three years with co-founders Neel Gogia, Rohit Raj and Jag Chima, aiming to offer high-concentration perfumes at accessible premium price points.
Positioned between mass-market body sprays and niche luxury fragrances, Sarkar has introduced four unisex perfumes , Orion, Noble, Throne and Regal , priced between Rs 1,000 and Rs 2,000. The fragrances feature a 25 per cent perfume oil concentration, are IFRA-compliant, and are formulated in France and Spain.
According to the company, the brand focuses on premium craftsmanship, quality formulations and understated design, targeting consumers seeking long-lasting fragrances without entering the ultra-luxury price segment.
Bhuvan Bam, co-founder, Sarkar, said, “Sarkar was never about creating a fragrance brand for a moment. It was about building a brand with a distinct identity and a long-term vision. Every decision, from the brand identity to the fragrances themselves, has been shaped by patience, intention and attention to detail.”
Neel Gogia, co-founder, said the company aims to bridge the gap between mass-market and luxury fragrances by offering premium formulations without compromising on quality or accessibility.
The debut collection includes Orion, Noble and Throne, formulated in France, and Regal, formulated in Spain. The company said all fragrances are cruelty-free and designed for everyday wear.
The collection is available through Sarkar’s official website, as well as Amazon and Flipkart.
