Bengaluru: BlueStone Jewellery and Lifestyle Limited has opened a 3,200-plus sq ft flagship store at Stephen Court on Park Street, Kolkata, as part of a new retail store format. The store houses more than 2,000 designs and marks the jewellery retailer‘s expansion into a new concept-led format.
The store features BlueStone’s latest collection, Whispers of Motion, along with a newly introduced handcrafted and antique jewellery range. The company said the new format is designed around an uncluttered retail layout and incorporates its digital catalogue, allowing customers to browse a wider selection of products through both physical and digital channels.
The handcrafted range includes jewellery featuring Kundan settings and antique finishes, with the company manufacturing its designs through its in-house design and manufacturing capabilities. The Kolkata store also allows customers to shortlist products through BlueStone’s digital platforms before visiting the outlet and access additional designs through the in-store digital catalogue.
The Park Street outlet is part of BlueStone’s wider retail expansion. As of March 31, 2026, the company operated 340 stores across 134 cities and 28 states and Union Territories, alongside its digital platforms.
BlueStone reported revenue from operations of Rs 2,441.2 crore in FY26. The company said the new store format will be expanded as part of its retail strategy, although it did not disclose a specific store-count target for the format.
