Everyday performance wear brand ReplyAll has raised Rs 9.7 crore in a funding round led by Sadev Ventures and Atom XVII. The round also included ISV, represented by Jivraj Singh Sachar, Long View Ventures, existing investors Sparrow and Antler, and angel investors. The company will use the capital for fabric research and development, product design, category expansion, and strengthening its retail and community presence.Founded by Rushabh Sanghavi in 2025, ReplyAll develops clothing designed to combine everyday wear with performance-oriented features. Its products include the Coolest Tee, All-In Pants and Stepwise Tee. The company said all three initial launches sold out and revenue increased month on month over the past seven months.ReplyAll said repeat customers account for 40 per cent of its revenue. Its fabric technologies include Temperform™, used in the Coolest Tee, and Flexknit™, designed to provide stretch and wrinkle resistance in trousers. The company plans to invest further in material development and expand its product categories.Harmind Singh has joined as co-founder and chief marketing officer, taking responsibility for brand, marketing, creative and product design. Singh previously held design and creative leadership roles at PhonePe, BookMyShow and Uber. He will work with Sanghavi on product development, design direction and brand strategy.Sadev Ventures and Atom XVII said their investment reflects the brand’s materials-led approach and its focus on clothing suited to consumers’ varied daily routines. ReplyAll plans to build on its existing product range as it expands its presence in the everyday performance wear segment.
