Ansh Agarwal, cofounder of quick fashion delivery startup Blip, announced that the company has shut down operations less than a year after launch. This has come when the rapid ecommerce space, particularly in the fashion segment has seen backing from venture capital firms as well as foray of larger etailers.
In a LinkedIn post, Agarwal wrote, “After building for over a year, we’ve finally called it a day. While we still believe in this space, bootstrapping with limited capital made it incredibly hard to compete.”
Blip had taken a differentiated approach with several “first-in-market implementations”, he said, adding that this came with challenges — particularly around convincing stakeholders, which slowed their go-to-market efforts.
“With limited working capital and an inefficient GTM (go-to-market) execution, continuing didn’t make sense,” Agarwal said. “We had to make the tough call to shut Blip down.”
The closure comes even as quick fashion delivery is gaining momentum and investor interest. As ET reported last month, brands like Newme, Slikk, and Blip, along with platforms such as Myntra, Ajio, and Nykaa, are experimenting with ultra-fast fashion delivery models. In May, Bengaluru-based 60-minute fashion delivery startup Slikk raised USD 10 million from Nexus Venture Partners and Lightspeed.
Siddharth Dungarwal, founder of fashion brand Snitch, said while quick delivery sparked early interest through platforms like M-Now, Slikk, and Knot, most consumers still gravitate toward wardrobe staples. “We’ve done polls with users, and most said they don’t buy clothes last-minute unless there’s a sudden plan or urgent need,” he said.
Despite Blip’s shutdown, Agarwal remains bullish on the category. “I still believe in the space and the need to verticalise quick commerce — just not through us,” he said.
