New Delhi: Bollywood actors Aamir Khan and Ranbir Kapoor have invested an undisclosed amount in QWEEN, a luxury jewellery startup that positions itself as India’s first experiential, self-discovery-led fine jewellery brand. The investments follow a ₹1,000 crore strategic commitment by Rosy Blue and Japan-based Kashikey Co. Ltd., providing capital and supply-chain backing to the venture, according to its recent media release.
Further, the brand said it is set to launch operations in February 2026, with its first 5,000-6,000 square feet experiential retail stores planned in Bengaluru and Delhi.
“I was drawn to QWEEN’s emphasis on authenticity and long-term thinking,” Aamir Khan said, adding that the brand’s approach to craftsmanship and sourcing aligned with his investment philosophy.
Ranbir Kapoor said his decision to back the brand was driven by its relevance to younger consumers, noting that QWEEN is “building a jewellery brand that relates to today’s women rather than relying only on legacy narratives.”
Also Read: Rosy Blue, Kashikey invest Rs 1,000 crore to scale experiential jewellery brand QWEEN
Founded by Amit Kumar, QWEEN plans to launch over 20 collections and over 3,000 SKUs, entering a competitive jewellery market where experience-led retail is emerging as a key differentiator.
