New Delhi: Ajio Luxe, Reliance’s luxury e-commerce platform, has onboarded the Audi Collection as part of its efforts to deepen its portfolio in the premium lifestyle and fashion segment, it said in a press release on Thursday.
The tie-up marks German automaker Audi’s entry into India’s luxury merchandise space through an online-first approach.
The newly launched collection includes over 30 products spanning categories such as Business, Casual, Active, Audi Sport, and Miniatures. The products range from Rs 3,000 to Rs 95,000 and include accessories like sunglasses, bags, watches, drinkware, and collectible miniatures.
“The Audi Collection is a natural extension of our vision to curate like-minded brands and elevate the consciousness for all things luxury,” said Deval Shah, Business Head, Ajio Luxe.
The launch aligns with Ajio Luxe’s strategy to tap into the growing demand for curated global luxury brands across the country.
