New Delhi: Indian premium sleepwear startup Ammarzo has entered into the Gulf Cooperation Council (GCC) markets through leading fashion e-commerce platforms Noon and Namshi.
As part of the launch across UAE, Qatar, Kuwait, Bahrain, and Oman, Ammarzo is betting big on its differentiated play in sensual, comfort-driven sleepwear, a segment it believes remains underrepresented in the region.
“We are projecting a 3x growth in topline revenue over the next 18 months,” said Chahatt Khanna, founder and CMD of the company, in an interaction with ETRetail. “The GCC launch gives us a real runway to expand not just into retail but also into experiential, luxury sleep-related products.”
By the end of FY26, the company expects international markets to contribute 30-35 per cent of overall revenue, with the GCC forming the largest share.
To support the scale-up, the sleepwear brand has set up centralized warehousing in the UAE and partnered with Noon and Namshi’s logistics teams to localize last-mile delivery and reduce lead times, avoiding duplication of inventory across the five countries.
The company is also relying on data-led forecasting and region-specific inventory planning to manage operations cost-effectively.
Over the past year, Ammarzo has invested Rs 1.2 crore across three focus areas: product development tailored to the GCC’s climate and cultural preferences platform integration with Noon and Namshi marketing and influencer collaborations for brand positioning.
Khanna said, “This upfront investment is already driving strong organic traction, with the brand aiming to break even in the GCC markets within two quarters.”
“We are also exploring regional manufacturing within MENA to stay cost-efficient and environmentally agile,” she added.
Khanna summed up the expansion saying, “This is not just about increasing the market, it’s about aligning with culture, elegance, and values that Ammarzo was built on.”
