New Delhi: Fashion-tech startup ANNY has raised Rs 10 crore in a Pre-Series A funding round led by early-stage investor Atomic Capital, the company said in a press release on Monday.
The company plans to utilise the capital to expand product categories, strengthen its tech stack, build leadership capabilities, and grow distribution and marketing functions as it looks to accelerate growth in the fashion industry.
ANNY operates a vertically integrated, inventory-light model focused on trend-led fashion in the accessible luxury segment. The company said it has scaled 8 times since its inception.
“Our vertically integrated model, coupled with real-time trend responsiveness, allows us to minimize inventory risk and maximize consumer joy. With Atomic Capital’s backing, we are not just scaling faster, we are scaling smarter. This investment fuels our ambition to become a Rs 100 crore ARR brand by next year and drive a true movement in India’s fashion-tech landscape,” said Japjot Singh, founder and CEO of the company.
The company plans to invest in product innovation, tech development, and customer experience, alongside building brand visibility and community engagement.
