New Delhi: Apparel Group has opened a Victoria’s Secret beauty store at Express Avenue Mall in Chennai, marking the brand’s entry into South India and expanding its presence to 13 stores across seven cities in India, the company said in a press release on Tuesday.
“Victoria’s Secret not only strengthens our portfolio but also aligns with our goal of delivering elevated, experience-led retail formats that resonate with today’s discerning Indian consumer,” said Abhishek Bajpai, CEO, Apparel Group India.
Tushar Ved, President of Apparel Group India, shared, “Our goal is to enhance accessibility to globally renowned offerings while maintaining the elevated brand experience Victoria’s Secret is known for.”