Astronomer CEO Pete DeJjoy in his latest message revealed that they not only roped in Gwyneth Paltrow but also actor Ryan Reynolds — to tide over the Coldplay scandal in which the company’s former CEO Andy Byron and former HR chief Kristin Cabot were involved. They were caught canoodling at a Coldplay concert in Boston, cheating on their respective partners. In the wake of a major social media backlash, both of them resigned and Astronomer is believed to have the last laugh in their masterclass PR. The company released a video featuring Gwyneth Paltrow who was formerly married to Coldplay lead singer Chris Martin but now it has been revealed that the tongue-in-cheek ad was created by Maximum Effort — a production company of Ryan Reynolds.Gwyneth Paltrow has been hired by the company as a spokesperson on a “very temporary basis”. In the video, she answers questions which are obvious but the answers are not. Like, OMG, what the actual f” and “How is your social media team holding…” but her answers are only focused on what Astronomer does and not anything about the controversy. “Thank you for your interest in Maximum Effort, @astronomerio! We’ll now get back to what we do best: motion pictures with Hugh Jackman, Fastvertising and Wrexham football,” the post said. “We’ll leave data workflow automation to ̶G̶w̶y̶n̶e̶t̶h̶ ̶P̶a̶ Astronomer.”Pete DejJoy thanked Maximum Effort for planning the ad. “I’ve always believed that character shines brightest in tough moments. Last week, the Astronomer crew proved that in full color. They supported our customers, each other, and our mission without missing a beat. I’m deeply grateful to work alongside such thoughtful, driven people,” DeJoy wrote.“So, to all of our employees at Astronomer: thank you for showing what great teams are made of. Your character and commitment do not go unnoticed.”“I’d also like to thank the team at Maximum Effort for their remarkable work with our very temporary spokesperson.”“As Gwyneth Paltrow said, now it’s time for us to return to what we do best: delivering game-changing results for our customers. We look forward to what this next chapter holds for Astronomer,” DeJoy wrote.
