New Delhi: Brand Concepts Ltd. has entered into an exclusive strategic partnership with Off-White, the luxury streetwear label founded by the late designer Virgil Abloh, to launch the brand in India, the company said in a press release on Monday.
The partnership marks Brand Concepts’ entry into the luxury fashion segment and is part of the company’s plan to expand beyond its existing portfolio of premium and lifestyle brands. The company said the tie-up aims to capitalise on rising demand for international luxury labels among Indian consumers and strengthen its position in the domestic fashion retail market.
“We are confident that this partnership will not only introduce an iconic brand but also create a new benchmark for luxury streetwear in India,” said Abhinav Kumar, Cofounder and CEO of Brand Concepts Ltd.
As part of its market entry strategy, the company plans to open standalone Off-White flagship stores in major metro cities, supported by select placements in luxury multi-brand outlets and a digital-first approach to enable omnichannel access.
