New Delhi: Campus Activewear has forayed into the Sri Lankan market through a strategic partnership with Signature, the menswear brand under the Hameedia Group, the company said in a press release.
The footwear brand’s products will be retailed through Signature showrooms, H-Sports outlets, and the Signature website.
“This expansion aligns with our long-term strategy of entering scalable, high-potential markets that resonate with our brand philosophy and product strengths. By leveraging Signature’s strong brand presence and our own proven-product capabilities, we aim to mirror the success that we have seen in India,” said Nikhil Aggarwal, CEO & Whole Time Director of Campus Activewear.
Campus will offer products across lifestyle, running, and walking categories through retail and digital channels.