New Delhi: Titan-backed jewellery retailer CaratLane is planning to add at least 10 more stores by the end of FY26, taking its total footprint to around 370 outlets from current 359, as it sharpens focus on profitable expansion amid strong festive and wedding-led demand.
In an interview with ETRetail, managing director Saumen Bhaumik said the company is expanding selectively, prioritising store-level returns over aggressive rollout. “We are not in a tearing hurry to expand. Every store has to meet a minimum threshold and thrive,” he said, adding that new outlets are being opened primarily in underpenetrated catchments with long-term potential.
CaratLane has already opened about 36 stores this fiscal, including 10 stores in the September quarter, strengthening its omnichannel presence across metros and fast-growing non-metro markets, the company said.
Gold prices reshape product mix
With gold prices remaining elevated, CaratLane is leaning on product innovation to sustain demand. Its nine-carat diamond jewellery, launched earlier this year, recorded the highest sales during the Diwali period, indicating growing consumer acceptance of lower gold-content offerings.
“If gold becomes a barrier, we needed to solve for it,” Bhaumik said, noting that consumers continue to seek diamond jewellery even as gold prices rise.
The company is also scaling Shaya Diamond, which features diamonds set in silver, targeting younger and first-time buyers through lower entry price points. Initially piloted on a limited scale, the range is now being rolled out across CaratLane’s wider store network.
Wedding demand stays resilient
Post-Diwali demand has remained healthy, supported by a strong wedding season. “People have been in the market and shopping around weddings,” Bhaumik said, adding that momentum is visible across both online and offline channels.
CaratLane is also testing its own quick delivery service, ‘Dash’, offering two-to-six-hour delivery in select cities, but remains cautious on third-party quick commerce due to unit economics.
Strong margins back growth
In Q2 FY26, CaratLane reported 32% year-on-year revenue growth to ₹1,072 crore. Operating EBIT surged 78% to ₹109 crore, with margins improving to 10.1%, aided by cost discipline and operating leverage.
For FY25, CaratLane posted revenue of ₹3,583 crore, reinforcing its position as one of India’s fastest-growing organised jewellery retailers.
