New Delhi: Premium Indo-western womenswear brand Chique has entered Bengaluru with the launch of its first flagship store at Phoenix Mall, marking its debut in South India. The 800 square feet store is part of the company’s broader plan to scale physical retail across high-consumption urban centres, it said in a recent media release.
Outlining its expansion roadmap for 2026, a Chique‘s official said the company plans to open 25 company-owned stores over the next year and is targeting a 50% year-on-year revenue increase. Annual recurring revenue is projected to rise from ₹100 crore in 2025 to ₹150 crore by the end of 2026.
The company has earmarked ₹20 crore for expansion and growth initiatives. Of this, ₹15 crore will be allocated to new store openings and retail network expansion, while ₹5 crore will be deployed towards marketing and brand visibility.
Commenting on the expansion, founding partner Siddhant Gupta said the company continues to see demand for fashion that aligns with changing lifestyles and everyday wear needs.
Physical retail remains the company’s primary sales channel, supported by online sales through its own website and marketplaces such as Myntra and Pernia’s Pop-Up Shop, Gupta said.
On the international front, Chique has established a presence in the UAE and is preparing to enter select European markets. Over the next three years, the brand is targeting a network of more than 150 stores across domestic and overseas markets.
Further, the company shared that it is integrating AI across functions such as finance, logistics, design and retail operations to support scale and improve operational efficiency as it expands its footprint.
