New Delhi: Direct-to-consumer fashion brand Miss Mosa by Akanksha (formerly Alamode by Akanksha) has reported a revenue of Rs 64 crore in FY 2024–25 and is targeting Rs 110 crore in FY 2025–26, the company said in a press release on Monday.
Founded in 2016 by Akanksha Sethi and Jayant Sethi in Haldwani, Uttarakhand, the brand shifted to a D2C model in 2020. It has maintained close to 100 per cent year-on-year growth, scaling from Rs 11 crore in FY21 to Rs 64 crore in FY25, and has processed over 2.5 lakh orders.
The company reported cumulative revenue of Rs 187.01 crore till FY 2024–25 and a repeat purchase rate of 35 per cent, the company said in the release.
“We have stayed rooted in our customers’ aspirations. Blending affordability, trend, and trust is what defines Miss Mosa,” said Akanksha Sethi, co-founder of the company.
Headquartered in Gurgaon, it recently rebranded from Alamode by Akanksha to Miss Mosa by Akanksha to align with its broader market positioning.
