Bengaluru: Decathlon has quietly launched its own two-hour quick-commerce delivery service across India’s top seven cities as the French sports retailer strengthens its omnichannel strategy in the country. The service, currently available on the Decathlon app, allows customers to order sports essentials and receive deliveries within 120 minutes.
“We are testing it silently, but I can make it official – Decathlon quick commerce is live. We have seen a very good response so far,” said Sankar Chatterjee, CEO, Decathlon India. The company is handling deliveries through its own logistics network and plans a broader rollout once the pilot completes.
The launch aligns with a broader shift in behaviour, with consumers seeking both accessibility and experiential retail.
Decathlon has also revamped its Whitefield store in Bengaluru into a flagship model with a 26,000 square feet. playground that supports football, basketball, skating, cricket and cycling practice.
Decathlon said 76 of its 136 stores nationwide now include playgrounds. While these spaces generate additional revenue through nominal usage fees, the company emphasised their strategic role in building habit and engagement. “It is a complementary revenue model plugged into our business, but the priority is to help people practise sports,” Chatterjee said, adding that trial and experience directly influence product sales.
The retailer has also expanded its technology investments with RFID-driven inventory, self-checkout counters and tablets for assisted ordering inside stores. “Customers shop offline and online interchangeably. We have to be omni in every aspect,” said Gilles Gaudemard, India Retail Leader, Decathlon India.
The company is targeting Rs 8,000 crore in revenue by 2030 and said it remains on track to meet that ambition.
