Dubai is preparing for the 31st edition of its world-famous Dubai Shopping Festival (DSF), set to run from December 5, 2025, to January 11, 2026. The winter extravaganza will once again turn the city into a hub of shopping, entertainment, and life-changing prizes, offering daily car giveaways, massive cash rewards, and spectacular shows featuring global performers.
A season of shopping and celebration
Now entering its 31st year, the Dubai Shopping Festival continues to be a defining feature of the city’s retail calendar. Conceived as the world’s first and longest-running shopping festival, DSF blends unbeatable shopping deals with world-class entertainment to celebrate Dubai’s vision for innovation and excitement in retail.This year’s edition promises an action-packed schedule across the city’s malls, outdoor markets, and landmark destinations. Shoppers can look forward to exclusive promotions from over 800 global and local brands, irresistible discounts, and a variety of festive events designed to attract both residents and visitors.Adding to the buzz, DSF 2025–26 will roll out the red carpet for A-list international performers and celebrities, headlining a lineup of showstopping concerts and live entertainment. Visitors can also experience spectacular New Year’s Eve celebrations, nightly fireworks, and free-to-watch drone shows that light up Dubai’s skyline. Beyond shopping, new pop-up markets will showcase unique finds and local creations, offering an ideal blend of retail and experience for every kind of visitor.
Mega raffle returns with daily prizes and Dh400,000 finale
The DSF Mega Raffle returns as one of the festival’s biggest attractions, giving shoppers daily chances to win luxury prizes. This year, the raffle offers not only brand-new Nissan cars but also substantial cash rewards.Each day of the festival, one lucky ticket holder will take home a new Nissan model, one of the Pathfinder, X-Terra, X-Trail, Kicks, or Magnite, along with Dh100,000 in cash.Tickets are priced at Dh100 each and can be purchased from Tasjeel centres, ENOC service stations, ZOOM stores, and AutoPro outlets across Dubai. Every ticket automatically enters the holder into the daily prize draws, giving each participant two opportunities to win, the daily prize and the grand finale.Those who don’t win in the daily draws remain eligible for the final Mega Raffle draw on January 11, 2026, where one participant will claim the grand prize of Dh400,000.
A legacy of excitement and global appeal
Describing the festival’s enduring success, Ahmed Al Khaja, CEO of the Dubai Festivals and Retail Establishment (DFRE), said the DSF Mega Raffle has become a signature element of the event.“The DSF Mega Raffle has become a defining feature of the annual Dubai Shopping Festival,” he said. “We are deeply grateful to our strategic partners whose unwavering commitment has helped turn DSF into a global icon of retail excellence.”Under DFRE’s leadership, DSF continues to strengthen Dubai’s reputation as a global retail and tourism destination. The festival not only boosts the city’s economy but also enhances its position as a year-end destination for families, shoppers, and entertainment seekers from around the world.Throughout the 38-day celebration, the city will offer exclusive experiences across major retail and leisure destinations. With its mix of shopping, entertainment, and prizes, the 31st edition of DSF continues to embody the city’s festive spirit, turning every purchase into an opportunity and every visit into a celebration.
