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Dubai Summer Surprises (DSS) 2025 runs from June 27 to August 31, split into three shopping seasons. - The
Great Dubai Summer Sale (GDSS) takes place from July 18 to August 10, with up to 90% off across 3,000+ stores. - Shoppers spending AED 300+ can scan receipts to enter prize draws for cash, cars, and more exciting rewards.
Dubai Summer Surprises 2025 and the Great Dubai Summer Sale
Dubai Summer Surprises (DSS) 2025 returns for its 28th edition, running from June 27 to August 31, offering 66 non-stop days packed with thousands of deals, entertainment, and activities for all ages. Organised by the Dubai Festivals and Retail Establishment (DFRE), DSS makes summer one of the best value seasons to experience Dubai. For the first time, DSS is divided into three distinct shopping seasons, each featuring exclusive promotions, mall activations, raffles, world-class dining, family fun, and a packed events calendar:
- Summer Holiday Offers (June 27 – July 17)
- Great Dubai Summer Sale (GDSS) (July 18 – August 10)
- Back to School (August 11 – August 31)
The Great Dubai Summer Sale, a key highlight within DSS, runs from July 18 to August 10 and delivers city-wide savings, flash sales, and life-changing rewards. With discounts of up to 90% on thousands of products—including fashion, electronics, home essentials, and luxury items, across more than 3,000 stores and 800 brands citywide, GDSS promises an unmatched shopping experience. The season kicks off with the GDSS 12-Hour Sale, a one-day mega event on July 18, from 10:00 AM to 10:00 PM, held at five Majid Al Futtaim malls:
- Mall of the Emirates
- City Centre Mirdif
- City Centre Deira
- City Centre Me’aisem
- My City Centre Al Barsha
Over 100 top local and international brands will participate, offering jaw-dropping discounts on fashion, beauty, electronics, groceries, homeware, and more.
Spend, Scan & Win – A Summer of Prizes
A key highlight of GDSS is the Shop, Scan and Win promotion. Shoppers who make eligible purchases at participating retailers can scan their receipts to enter a grand prize draw, with rewards that include:
- AED 1 million in cash
- A brand-new Nissan Patrol
This headline offer isn’t the only chance to win. Other mega raffle prizes throughout GDSS and DSS 2025 include:
- AED 10,000 in Tickit rewards
- A Polestar 4 LRSM at Dubai Festival City Mall
- A Soueast S06 SUV at Dubai Outlet Mall
And that’s not all. As part of the larger DSS 2025 prize pool (which runs until August 31), shoppers stand a chance to win:
- Nine brand-new cars
- 30 gold bars
- Jewellery vouchers worth AED 175,000 for 50 lucky winners
Also, until July 17, customers can participate in the DSS Lucky Receipt promotion, unlocking daily prizes simply by shopping at participating venues.
Member Rewards – Skywards and SHARE Programs Offer Extra Benefits
In addition to deals and draws, loyalty program members are in for generous bonuses:
Skywards Everyday Members:
- 25% bonus Miles on all eligible transactions.
- Spend AED 100 or more with any Skywards Everyday or Skywards Miles Mall partner for a chance to win a share of 1 million Skywards Miles.
SHARE Rewards from Majid Al Futtaim:
- Instant 5% cashback on fashion, accessories, or F&B purchases at City Centre Mirdif and City Centre Deira, via scanned receipts in the SHARE app.
- Up to 20x SHARE points on single transactions of AED 2,000 or more at Mall of the Emirates.
- An additional 1 million SHARE points are also up for grabs during the sale season.
These incentives aim to maximize the value of every spend while enhancing the shopping experience for regular customers and new visitors alike.
Flash Sales & Themed Events – Unmissable Shopping Moments
The GDSS calendar is filled with limited-time flash sales, offering surprise discounts across multiple product categories throughout the season. Shoppers can look forward to:
- GDSS 12-Hour Sale (July 18)
- Daily Surprises with mystery deals each day
- Gold & Jewellery Flash Sales – ideal for those looking to invest or gift
- Beat the Clock Offers in partnership with Rivoli Group
- Shop for Free Weekend at Al Jaber Optical
- Dubai Hills Mall One-Day Sale
These events are strategically spread out to keep the excitement and momentum alive all the way until August 10, ensuring there’s something new and compelling every time shoppers return. The Great Dubai Summer Sale 2025 brings unbeatable deals, surprise flash sales, and life-changing prizes across the city.Shoppers are advised to stay updated through SHARE, Skywards Everyday, and DSS platforms, as scanned receipts from eligible purchases can unlock big rewards.Q. What are the dates for Dubai Summer Surprises (DSS) 2025?June 27 to August 31, 2025.Q. When is the Great Dubai Summer Sale (GDSS)?From July 18 to August 10, 2025.Q. What discounts are available during GDSS?Up to 90% off on thousands of products across the city.Q. How do I enter the GDSS prize draws?Spend AED 300 or more at participating stores and scan your receipt to enter.Q. What special event launches GDSS?The GDSS 12-Hour Sale on July 18, from 10 AM to 10 PM, at five major malls.
