New Delhi: Bengaluru-based lab-grown diamond jewellery brand Ethera has raised ₹25 crore from BlueStone, as the latter doubled down on its investment to back the company’s next phase of growth and retail expansion.
The fresh capital will be primarily used to expand Ethera’s physical retail presence. Founded in 2024 by Nitesh Jain and Sharad Arora, Ethera currently operates five retail stores across Bengaluru and New Delhi, alongside a pan-India digital presence.
“Everything we’re building at Ethera starts from first principles—understanding the customer, the category and the long-term opportunity,” said Sharad Arora, co-founder, Ethera. “BlueStone’s strategic backing strengthens our ability to expand our retail presence, deepen our supply-chain capabilities and build the operational backbone needed for scale.”
Nitesh Jain, co-founder, Ethera, said, “Our focus has always been on design, quality, craftsmanship and consistency. This capital enables us to expand our retail reach while continuing to invest in systems that deliver trust and consistency at every touchpoint.”
The fundraise comes at a time when India’s lab-grown diamond (LGD) jewellery market is seeing rapid momentum with a 35–40 per cent year-on-year expected growth.>
