The move marks one of the larger exits by a private investor from a domestic retail company this year. Multiple institutional investors are expected to participate in the block deal, indicating continued interest in India’s premium lifestyle and apparel space despite recent volatility.
ABLB, part of the Aditya Birla Group, operates under the umbrella of Aditya Birla Fashion and Retail Ltd (ABFRL) — one of India’s largest branded apparel and lifestyle conglomerates.
The company houses several marquee labels such as Louis Philippe, Van Heusen, Allen Solly, and Peter England, and has in recent years expanded aggressively into new categories like ethnic wear, activewear, and international luxury brands.
Aditya Birla Lifestyle Brands serves as the group’s vehicle for building premium and luxury fashion offerings, including partnerships with international labels such as Reebok, Ralph Lauren, Hackett London, and Ted Baker.
The company has also ventured into new-age retail formats and omni-channel distribution, targeting aspirational urban consumers.The sale by Flipkart Investments comes at a time when the Aditya Birla Group has been consolidating its fashion and lifestyle businesses.Shares of Aditya Birla Lifestyle were last seen hovering near Rs 136 on the BSE.
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