New Delhi: Global fashion retailer H&M is set to debut on Nykaa and Nykaa Fashion platforms in November, expanding its online presence in India, the company said in a press release on Tuesday.
The partnership will make H&M’s apparel collections available on Nykaa Fashion and its H&M Beauty range, including vegan make-up and fragrances, accessible on Nykaa.
“The partnership with Nykaa and Nykaa Fashion allows us to connect with a digitally engaged, nationwide audience and make our fashion and beauty offerings even more accessible. It is a significant step forward in H&M’s expansion strategy and bringing global fashion and beauty closer to fashion aspirers across the country,” said Helena Kuylenstierna, director, H&M India.
The upcoming festive 2025 collection from H&M will feature partywear and outerwear in fluid fabrics with metallic detailing. Nykaa will also offer over 200 products from the H&M Beauty range, including make-up and tools.
