Skechers, the comfort technology company, has signed Bollywood actor Kartik Aaryan as its latest brand ambassador for the Indian market. The actor will feature in an upcoming campaign for the brand’s Hands Free Slip-ins footwear line.
Commenting on the association, Rahul Vira, CEO of Skechers South Asia, said, “Kartik Aaryan embodies the spirit of Skechers—bold, versatile, stylish and innovative. We are proud to partner with Kartik, an award-winning actor that is equal parts talent, charisma and adventurous. As a prominent contemporary youth icon, his broad appeal coupled with his dynamic persona will help keep Skechers in the mind of consumers shopping for our in-demand lifestyle and athletic footwear across India. We believe Kartik’s influence will amplify our connection with his fans who value the innovation and comfort that is only offered by Skechers.”
Kartik Aaryan said, “I am excited to collaborate with Skechers—a brand that stands at the intersection of cutting-edge performance and contemporary style. What truly impressed me is their relentless focus on innovation, especially the Slip-ins technology, which redefines convenience without compromising on design. I’m always on the move, so I love that I can just slip in and go. Skechers’ vision aligns perfectly with my own belief in pushing boundaries, and I look forward to being part of their incredible journey as they continue to inspire athletes and trendsetters alike.”
The Skechers Hands Free Slip-ins range is aimed at customers looking for ease and everyday comfort. It features the brand’s Heel Pillow technology, which allows wearers to slip their feet into the shoes without bending down or using their hands.
With this association, Aaryan joins the company’s line-up of brand ambassadors that includes Indian actress Ananya Panday, along with several international and Indian athletes such as Sunil Chhetri, Harry Kane, Baris Alper Yilmaz, Isco Alarcón, Mohammed Kudus, Jasprit Bumrah, Ishan Kishan, Yastika Bhatia, and others.
