TL;DR:
Kuwait launched the Visit Kuwait platform in August 2025 as a unified national digital portal to promote tourism,cultural heritage , and travel convenience as part of itsVision 2035 strategy.- The initiative integrates services like an upgraded
e-Visa system , event listings, site recommendations, and cultural projects, aiming to enhance visitor experience and boost tourism revenue. - The platform supports Kuwait’s global engagement, showcasing the country at international events like Expo Osaka 2025 and the upcoming
UNWTO Regional Tourism Committee in 2026.
In August 2025, Kuwait unveiled the “Visit Kuwait” platform, a comprehensive, unified national initiative aimed at transforming the country into a top regional tourism and cultural destination. This digital platform forms a key part of Kuwait’s Vision 2035 strategy, signaling a new era of economic diversification, global engagement, and nation-branding powered by smart government partnerships and digital innovation.
What is the “Visit Kuwait” platform?
The “Visit Kuwait” platform is a state-driven digital hub designed to:
- Centralize and coordinate all tourism-related information, services, and promotional campaigns under a single national brand.
- Streamline visitors’ experiences: The platform aggregates services, booking options, site recommendations, event calendars, and cultural content, making it easy for tourists and residents to plan seamless trips.
- Elevate Kuwait’s international profile: It is the first time that all governmental, private, and civic tourism efforts are being synchronized for maximum local impact and global reach.
Minister of Information Abdulrahman Al-Mutairi describes the new platform as a “strategic step in building a modern tourism infrastructure through active public-private partnerships,” with the ultimate aim of supporting both Kuwait’s economy and its cultural identity.
How does the digital platform work?
- Gateway for Tourism Messaging: The platform serves as an official, one-stop resource for tourists looking to explore Kuwait’s heritage, environment, shopping, events, and new attractions.
- Integration with E-Visa: In parallel, the
Ministry of Interior launched a new e-Visa system allowing tourists, family members, and business travelers to apply for Kuwait entry permits entirely online, removing major bureaucratic hurdles and making travel more accessible. - Aligned with Vision 2035:This strategy directly supports Kuwait’s Vision 2035 development plan, which aims for robust economic growth and cultural resonance beyond reliance on oil
Major initiatives tied to “Visit Kuwait”
- International Tourism Promotion: Kuwait will host the 52nd session of the UN World Tourism Organization’s Regional Committee for the Middle East in 2026, using the “Visit Kuwait” platform as a showcase for its new tourism model.
- Cultural Events and Expo Osaka 2025:National participation at global expos and cultural fairs, including Expo Osaka, leverages the platform to present Kuwait’s achievements in innovation, sustainability, and heritage.
- Book Fair and “I Am the Author” Project: The platform supports youth engagement and publishing initiatives like the Kuwait International Book Fair, fostering a culture of creativity and learning among the next generation.
Why is this important?
- Diversification and Sustainability: Kuwait’s tourism revenue is projected to surpass $1.13 billion by 2025, nearly doubling over four years, driven by new infrastructure, international events, airport expansion, and mega-projects on five Gulf islands.
- Ease of Travel: The e-Visa system offers fast approvals for tourist, business, family, and official visits, removing old barriers like carrier requirements and mandatory qualifications for visitors, and making Kuwait more competitive and welcoming.
- National Coordination: The platform unifies messaging for both domestic audiences (encouraging local pride, investment, and participation) and foreign visitors, providing a consistent, professional face for Kuwaiti tourism and culture
The “Visit Kuwait” platform is a cornerstone of Kuwait’s campaign to redefine itself as a modern, vibrant, and globally relevant tourism and culture centre. By fusing digital innovation with deep-rooted national identity, and making travel significantly easier for international audiences, Kuwait is poised to realize the ambitious goals of its Vision 2035, boosting the economy, promoting cultural pride, and carving out a distinctive presence on the world map.
