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Reading: Lenskart invests in XR startup Ajna Lens to expand smart glasses portfolio – ET Retail – Delhi News Daily
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Delhi News Daily > Blog > Fashion > Lenskart invests in XR startup Ajna Lens to expand smart glasses portfolio – ET Retail – Delhi News Daily
Fashion

Lenskart invests in XR startup Ajna Lens to expand smart glasses portfolio – ET Retail – Delhi News Daily

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Last updated: July 4, 2025 8:33 am
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Join the community of 2M+ industry professionals.Subscribe to Newsletter to get latest insights & analysis in your inbox.All about ETRetail industry right on your smartphone!

New Delhi: Eyewear retailer Lenskart has made a strategic investment in Mumbai-based deep-tech startup Ajna Lens, known for developing AI-powered extended reality (XR) glasses, the company said in a press release on Friday.

The company did not disclose the amount of investment.

Peyush Bansal, Co-Founder & CEO, said, “This investment marks the next chapter in our Smart Glass journey, which began with the launch of Phonic, our audio glasses, in December 2024.”

The collaboration is aimed at advancing the development of smart eyewear. Lenskart plans to combine its design and engineering capabilities with Ajna’s technology to develop smart glasses with broader consumer adoption.

Currently, Lenskart operates across 14 countries through an omnichannel model, leveraging consumer insights to inform product development.

  • Published On Jul 4, 2025 at 12:50 PM IST

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