New Delhi: Homegrown fast fashion brand Libas has recorded over 1,00,000 orders on the first day of festive sales, registering a 50% jump in sales compared to the same festive period last year.
The company said demand translated to over 50 orders every minute, led by categories such as kurtas, kurta sets, co-ords, loungewear and sarees.
Sidhant Keshwani, Founder & CEO of Libas, said the performance reflects both consumer trust and a balanced channel strategy.
“We have witnessed a remarkable 50 per cent jump in sales compared to the same festive period last year. What’s equally encouraging is the strong performance across channels with 60 per cent of demand coming from leading marketplaces and 40% from our own website and app. This healthy split reflects the growing trust in Libas,” he said.
Keshwani added that GST 2.0 reforms, which lowered tax slabs for mass fashion apparel, provided a boost to festive demand.
With over 50 exclusive brand stores, a fast-growing online presence, and an omnichannel strategy, Libas has been expanding aggressively in India’s competitive apparel market.
