The rally in M&M mirrored broader strength in auto counters, with the Nifty Auto index advancing nearly 4% after the GST Council collapsed the existing four-rate structure into two slabs, 5% and 18%, while maintaining a special 40% levy for luxury and sin goods. The new system, branded “GST 2.0,” takes effect on September 22.
Petrol, hybrid, LPG and CNG cars under 1,200cc and 4 meters will now face an 18% GST, down from 28%, while diesel cars up to 1,500cc also move into the lower slab. Larger SUVs will be taxed at 40%, compared with 43-50% earlier, easing the burden on mass-market and premium buyers alike.
Brokerages see demand recovery
Jefferies called the GST cuts “a big positive” for the sector, saying tax reductions of 10 percentage points on two-wheelers and 11-13 points on small cars could spur a significant demand inflection. For SUVs, it highlighted a 5-10 point reduction to 40% as a “surprise win” for M&M, alongside cuts for tractors and commercial vehicles.
Emkay Global echoed the optimism, noting M&M “turns out to be the biggest beneficiary of GST cuts” within its coverage universe, with nearly two-thirds of its portfolio shifting to the 40% rate from 50% earlier, and the rest to 18% from 28%. The brokerage said the changes could lift auto demand by 5-10% across categories, while a sharp cut in tractor GST—from 12% to 5%—provides a strong rural boost.
Industry implications
The Council’s move to impose a uniform 18% rate on all auto components also removes inverted duty structures, which brokerages said will support domestic suppliers. Electric vehicles remain taxed at 5%, offering continuity for ongoing electrification efforts.Arun Agarwal, vice president of fundamental research at Kotak Securities, said lower prices should help mass-market segments recover faster, while “auto components players having higher domestic exposure will benefit from stronger OEM demand.”For M&M, brokerages said the overhaul arrives ahead of the festive season and could provide a meaningful lift in sales across SUVs, tractors and commercial vehicles.
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