New Delhi: As many as 86 per cent of Indian consumers consider gold and jewellery as a preferred instrument for wealth creation, said a Deloitte India report on Wednesday.
It said that jewellery’s role in consumer portfolios is expanding beyond wealth preservation.
“86 per cent of Indian consumers now consider gold and jewellery a preferred instrument for wealth creation, underscoring the category’s enduring asset role, nearly matching market-linked products such as mutual funds and stocks (87 per cent),” it said.
It added that consumers aged 45 and above display a stronger inclination towards investment-led purchases.
“India’s jewellery market is at an inflection point where consumption is no longer defined only by tradition or price, but by a convergence of wealth creation, self-expression and everyday relevance,” Praveen Govindu, Partner, Deloitte India, said.
Further, the report said that Indian jewellery retailers operate at EBITDA margins of 5-10 per cent, compared with about 12 per cent for global peers, leading to capital lock-in and margin pressure.
