Sivakarthikeyan’s upcoming film Parasakthi has advanced its release date, a move that has sparked widespread discussion in Kollywood. Initially slated to hit theatres on January 14 to coincide with the Pongal festival, the makers have now officially announced that the film will release earlier, on January 10. The unexpected decision has surprised fans, with the preponement being viewed as a strong vote of confidence in the film.
Distributors demand January 10 release for Parasakthi
The primary reason behind the change is reportedly pressure from distributors and theatre owners. According to trade reports, the decision was taken to avoid complications related to screen allocation and revenue sharing during the crowded Pongal release window. Industry insiders believe the early release will ensure better theatre availability for Parasakthi and allow the film to build sustained buzz ahead of the festive weekend.
Sivakarthikeyan film to clash with Vijay’s Jana Nayagan
With its January 10 release, Parasakthi is now set to clash directly with Vijay’s Jana Nayagan, which is scheduled to arrive a day later. While the face-off was unavoidable, the industry views it as healthy competition. Given that Jana Nayagan is being touted as Vijay’s final film, expectations are sky-high, making Parasakthi a crucial release that will test Sivakarthikeyan’s box office standing.
Parasakthi gears up for a strong Pongal run
Directed by Sudha Kongara, Parasakthi features Jayam Ravi, Sreeleela, Atharvaa, and others in key roles. The film’s recently released songs have received a positive response from fans. Adding to the excitement, an exhibition titled The World of Parasakthi, showcasing cars and set materials used in the film, is being held in Chennai until December 25. Fans are hopeful that Parasakthi, hitting theatres on January 10, will set the tone for an intense and exciting Pongal box office race.
