In a defining moment at Expo 2025 Osaka, the UAE Pavilion has recorded over three million visitors since opening in April, solidifying its status as one of the most admired and frequently visited national pavilions at the global event.
A milestone that celebrates storytelling, culture, and connection
The UAE Pavilion at Expo 2025 Osaka, Kansai, has officially crossed the three-million visitor threshold — a milestone that reflects its broad international appeal, immersive experiences, and the compelling narrative it offers under the theme “Earth to Ether.”Opening its doors in mid-April 2025, the Pavilion has since established itself as a hub of dialogue, innovation, and cultural exchange. Visitors from around the world have been drawn to its engaging displays, sustainable architecture, and human-centric programming — all designed to reflect the UAE’s deep-rooted heritage and its ambitions for a globally inclusive and technologically progressive future.This landmark was marked on August 21st by a celebration on-site. The Pavilion team — including its Youth Ambassadors — welcomed guests with their hallmark hospitality, creating a moment of shared reflection and connection. These Youth Ambassadors have played an integral role in shaping the Pavilion experience, facilitating storytelling, encouraging cultural conversations, and leaving a meaningful impression on the millions of visitors who’ve walked through the Pavilion’s doors.
Architecture with purpose: A pavilion rooted in sustainability and vision
Behind the Pavilion’s unique identity is its design, crafted by the Earth to Ether Design Collective — a collaboration of architects and creatives from the UAE, Japan, and other global partners. The structure is built with 90 architectural columns, inspired by the form and resilience of the date palm, and constructed using agricultural palm waste. This design not only pays homage to the UAE’s natural heritage but also embodies sustainable principles and an ethos of shared global progress.Inside, the Pavilion invites visitors on a journey across five thematic zones. Each space is thoughtfully curated to highlight key areas where the UAE is making bold strides, including:
- Space exploration
- Healthcare innovation
- Sustainable technologies
- Cultural heritage
Interactive installations, sensory-driven storytelling, and a clear narrative flow allow visitors to explore these themes in a deeply engaging, memorable way.
A cultural hub: Programming that brings the UAE to life
Beyond its architectural and thematic appeal, the UAE Pavilion has grown into a daily cultural destination within Expo 2025. Its dynamic programming includes:
- Expert talks on innovation and sustainability
- Creative workshops led by artists and designers
- Live performances and artistic showcases
- Interactive culinary experiences featuring traditional
Emirati cuisine
These daily activities draw both casual visitors and dedicated Expo participants, many of whom return for second or even third visits — a strong indicator of the Pavilion’s emotional and cultural impact.A notable highlight is the Pavilion’s food program. At the heart of it is Japan’s first-ever Emirati restaurant, located within the Pavilion, which has already attracted over 100,000 visitors. Traditional dishes such as lamb ouzi, loqaimat (sweet dumplings), and a signature drink made from camel milk, rehash, and toasted pistachio have offered Japanese and international guests a taste of Emirati hospitality and culinary tradition.In addition, summer culinary workshops for children and families have proven especially popular, with young Japanese participants learning the art of pastry-making under the guidance of Emirati chefs. These sessions not only share flavours but stories — offering a chance for participants to connect with Emirati culture through personal and sensory experiences.
A message of unity as expo continues
Commenting on the milestone, Shihab Alfaheem, Ambassador Extraordinary and Plenipotentiary of the UAE to Japan and Commissioner General of the UAE Pavilion, reflected on the significance of the Pavilion’s impact:“Reaching the three million mark is a huge milestone for the UAE Pavilion. It is a cherished achievement, and speaks to the global resonance of the UAE’s story and our shared aspirations for the future. Every visitor who walks through the Pavilion brings their own voice to our collective journey. Together, we are shaping a narrative that crosses borders, embraces diversity, and accelerates progress. With two months remaining, we want more guests to experience our pavilion.”With Expo 2025 running until October 13, the Pavilion remains open and active — continuing to welcome visitors with the same warmth, curiosity, and openness that has defined its success so far.
