In a move aimed at strengthening Qatar’s national media framework and preparing its media workforce for global competitiveness, Qatar Media Corporation (QMC) and Al Jazeera Media Network — through the Al Jazeera Media Institute — have signed a formal cooperation agreement. The partnership centres on specialised training, knowledge development, and long-term collaboration, marking a key milestone in Qatar’s broader media development agenda.
A strategic pact for knowledge and capability development
The agreement was signed during an official ceremony held at the QMC headquarters in the Channel 37 building. Representing QMC, the signatory was Abdullah Ghanem al-Binali al-Mohannadi, who currently serves as Director of the International Co-operation Office as well as Director of the Planning and Quality Department. Signing on behalf of the Al Jazeera Media Network was Iman al-Amri, Director of the Al Jazeera Media Institute.The event was attended by several senior officials from both organisations, signalling a high-level endorsement of the agreement’s strategic value.According to al-Mohannadi, the collaboration aligns with QMC’s commitment to investing in knowledge as a core pillar of media excellence. He underscored the significance of this partnership as a concrete step toward establishing a national media ecosystem that not only meets but aspires to exceed international standards.
Comprehensive areas of cooperation and execution
Under the agreement, both institutions have committed to a series of collaborative initiatives aimed at media capacity building:
- Design and Delivery of Specialised Training Programmes: These programmes will be tailored to meet evolving media demands and will be delivered through the Al Jazeera Media Institute.
- Practical Training Access: QMC staff will gain hands-on experience using Al Jazeera’s advanced studios and production facilities.
- Workshops and Technical Consultations: Joint workshops will focus on a range of subjects including technology, strategy, and media production, with expert guidance provided by the Institute.
- Exclusive Benefits for QMC: The agreement grants QMC access to special privileges on training courses and
media production services , designed to support the creative and operational growth of employees across its departments.
This collaboration also aims to ensure that the QMC workforce stays aligned with global shifts in media technologies and production practices.
Aligning with national goals and industry evolution
The agreement is part of QMC’s broader strategy to enhance institutional partnerships and develop national media cadres capable of contributing to Qatar’s regional and international media presence.Speaking to Gulf Times, Mariam Suwailem, Head of Training at QMC’s Human Resources Department, highlighted the importance of the partnership, noting that the goal is to keep training relevant to the fast-evolving technical and professional requirements of the media field.She stated that this initiative reflects a mutual commitment to strengthening both practical and technical capacities, ultimately helping to produce content that matches international quality benchmarks.
Shared vision for the future of Qatari media
Iman al-Amri, representing the Al Jazeera Media Institute, welcomed the agreement, stressing that the Institute would fully utilise its training expertise to support the objectives of the partnership. Her focus was on enabling Qatari media professionals to navigate and lead in a rapidly shifting media environment.The partnership reflects a shared vision between QMC and Al Jazeera Media Institute — one that recognises media as both a cultural and strategic asset. Through structured, skill-focused programmes and ongoing cooperation, the two institutions aim to nurture a generation of media professionals capable of driving Qatar’s media narrative at home and abroad.
