New Delhi: Global jewellery groups Rosy Blue and Kashikey have jointly invested Rs 1,000 crore to scale QWEEN, an experiential fine jewellery brand that plans to launch its first large-format stores by mid-February 2026, as per a recent press release on Tuesday.
QWEEN, founded by Amit Kumar and Suyash Motarwar, began as a bootstrapped venture and later secured seed funding from Kashikey. The fresh investment will support the brand’s national rollout, product development and supply-chain capabilities as it positions itself in India’s premium jewellery segment.
The upcoming stores, spanning 5,000-6,000 sq. ft will operate on a self-discovery format aimed at reducing the high-touch, assisted sales approach typical of traditional jewellery retail. The brand plans to offer over 20 collections and over 3,000 SKUs, all made with natural diamonds, gemstones, and gold.
“QWEEN addresses a clear market gap by making jewellery shopping more invitational and transparent,” said Manali Jayant Parekh, Director, Rosy Blue, adding that the investment will help build a traceable, mine-to-market product line using only natural materials.
Hisao Kato, Chairman, Kashikey Co. Ltd., said the brand’s positioning aligns with Kashikey’s focus on craftsmanship, ethical sourcing and long-term value creation.
The company plans to scale beyond its first two stores and develop a wider national presence as part of its next phase of expansion.
