Senco Gold Limited has reported a record festive season in October 2025, achieving its highest-ever monthly retail sales of over Rs 1,700 crore during the Dhanteras and Diwali period, despite gold prices touching lifetime highs.
The Kolkata-headquartered jeweller said its Dhanteras month sales surged 56% year-on-year, while year-to-date October growth stood at 25%, marking a new milestone in the company’s retail performance.
Suvankar Sen, Managing Director & CEO, said, “We are pleased to report that we have delivered an enduring performance in Q2, despite the highest-ever gold prices reaching to Rs. 11650/gm in September 2025, and a quarter marked by significant headwinds including Shraddh period, heavy rainfalls and floods in the eastern region and global uncertainties.”
The record sales came on the back of the company’s strong first-half performance for FY26, during which it more than doubled its profit, supported by higher demand, improved margins, and new store additions.
For the half-year ended September 30, 2025, Senco Gold’s consolidated revenue rose 16% year-on-year to Rs 3,362.3 crore, with a same-store sales growth (SSSG) of 7.5%. The company’s EBITDA grew 81% to Rs 290.1 crore, while profit after tax (PAT) jumped 142% to Rs 153.4 crore.
The jeweller opened 16 new showrooms in H1, including six during Q2, taking its total retail footprint to 192 outlets across 17 states and union territories.
Commenting on the performance Sen said, “Our consolidated revenue grew by a robust 16% YoY to Rs. 3,362.3 Cr while Average Selling Price (ASP) and Average Ticket Value (ATV) also rose to Rs. 56,700 and Rs. 86,200 (YoY growth of 15% & 16%) respectively, consistent with the gold rate increase. This H1 growth includes a Same-Store Sales Growth (SSSG) of 7.5%. The Stud Ratio also rose to 12% riding on growth in demand for diamond jewellery by 31%.”
“We continued our expansion mission ending Q2 FY26 with 192 showrooms. We are also thrilled to report a record-breaking Dhanteras and Diwali period in October 25 achieving our highest-ever monthly retail sales of over Rs. ~1,700+ Cr despite lifetime-high gold prices. We are now fully prepared to meet the strong demand for the upcoming wedding season and will continue to launch exciting new designs totalling 200k+ Gold and 100k+ diamond jewellery designs.”
“Given this strong performance, we reiterate our RoY guidance of approx. 20% topline growth and are on track to launch another 6-8 showrooms in the remainder of FY26. We will continue to work towards stock optimisation & improvement of Inventory turns amidst such high inventory levels; while fulfilling customer budgets and demand in the current market scenario with innovative, lightweight, and budget-friendly designs, to improve ROE and ROCE from present levels.”
Elaborating on the financial performance, Sanjay Banka, Group CFO & Head IR, said, “Adding to the strategic update, I am pleased to share that our H1 results showcase not just strong growth, but improved profitability. Our consolidated adjusted EBITDA growth is 52% YoY to Rs. 290.1 Cr, while PAT surged by 80% YoY to Rs. 153.4 Cr. Our H1 EBITDA margin expanded YoY by 310 basis points to 8.6% driven by a combination of strong brand image, pricing edge supported by improved product mix and higher stud ratio of 12%.”
He added that inventory levels rose to Rs 4,309.2 crore due to higher gold prices and stocking ahead of Dhanteras, while net debt stood at Rs 1,578.4 crore with a comfortable debt-to-equity ratio of 0.75.
“Looking ahead, the strong festive sales in October 25 driving a YTD retail growth of 25% give us confidence for solid H2 performance,” he said.
