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New Delhi: Lab-grown diamond jewellery brand Solitario has launched 10 exclusive stores across Hyderabad, Indore, Pune, Mumbai, Delhi, and Kolkata during Navratri, the company said in a press release on Friday.
The rollout coincides with India’s peak festive jewellery-buying season and includes 10 standalone stores and 10 shop-in-shop formats across 20 locations over 10 days.
“This expansion is about democratizing aspiration; it ensures every customer, from metropolitan hubs to dynamic tier 1 cities, can celebrate their milestones with ethical integrity and purpose,” said Ricky Vasandani, co-founder and CEO.
The expansion increases Solitario’s presence in India’s major cities and reflects growing demand for ethical, design-led jewellery.
