New Delhi: Activewear brand TechnoSport has launched on Myntra’s M-Now, the e-commerce platform’s hyperlocal delivery service, as part of its efforts to strengthen distribution and tap into growing urban demand for quick delivery, the company said in a press release on Monday.
Deliveries have begun across Bengaluru, with plans to expand to Mumbai, Delhi, Kolkata, Hyderabad, and Pune. The brand has debuted with over 10 styles, priced at an average of Rs 430, targeting affordability and performance.
TechnoSport said its omni-channel rollout, starting with Myntra and expanding to its own website—will focus on improving delivery speed and customer experience. The company has reported around 60 per cent volume growth on Q-commerce platforms over the past six months. The segment, which the company considers a key growth driver, is expected to contribute about 15 per cent of overall revenue in the coming years, with overall Q-commerce share projected at around 20 per cent.
“A significant share of activewear purchases today is impulse-driven, often motivated by immediate fitness goals or lifestyle needs. Q-commerce perfectly bridges the gap between intent and action, allowing us to meet consumers’ expectations for instant gratification,” said Puspen Maity, CEO, TechnoSport.
The company said the move aligns with its broader category expansion plans and reflects growing traction for quick commerce in India’s activewear segment.
