NASCAR has teamed up with Night, a big media company for online creators, to launch the NASCAR 25 Creator Series, a new live racing event made for fans of gaming and motorsports. It starts on October 29 after the release of the NASCAR 25 game. Eight famous online streamers with millions of followers on Twitch, YouTube, TikTok and Instagram will race across four events from October to February. NASCAR said the goal is to connect younger fans to the sport through the creators they already watch every day online. This will be fully live and interactive for fans across multiple platforms.
Who are the creators joining NASCAR 25 Creator Series with TimTheTatman , Emiru and CouRageJD leading the lineup
The creator list includes TimTheTatman, CouRageJD, YourRAGE, Emiru, ExtraEmily, Agent00, RayAsianBoy and StableRonaldo. Each race will stream live on their own Twitch channels and also on NASCAR’s official Twitch channel. NASCAR will also run a full “RedZone-style” broadcast with live commentators and real NASCAR drivers.
Mamba Smith will host the main NASCAR stream, and Carson Hocevar, who also streams on Twitch, will join the first race as a guest driver. NASCAR confirmed that fans will be able to vote for their favorite driver during the season. The total prize pool is $120,000, with $100,000 going to the winning team.Across the season, NASCAR plans over 32 live streams and more than 100 social media posts, behind-the-scenes content and fan clips.
Emiru and YourRAGE bring huge Twitch audience to NASCAR’s gaming push
Emiru, YourRAGE and other creators are expected to bring millions of young viewers to NASCAR’s gaming world. NASCAR said the Creator Series is part of its fast growth in gaming. NASCAR World in Roblox has already crossed 7 million hours of player time this year, while NASCAR’s Twitch channel is up 30% year-over-year. Also Read: Mizkif And Emiru Old Clip Resurfaces Online And Reignites Abuse Backlash After He Is Heard Calling Her “Pathetic”NASCAR also launched custom tracks in Fortnite’s Rocket Racing and set a record on Forza for its most successful live motorsports stream ever. The Creator Series will stream at 2 p.m. PT / 5 p.m. ET on October 29, and fans can follow the hashtag #NASCARCreatorSeries. Night CEO Reed Duchscher said this project is made to put personality and fun first, not just racing.
