The UAE is gearing up for its second annual National Month campaign, an extensive, month-long celebration that brings together government bodies, private sector players, and communities across Dubai to honour the nation’s heritage, values, and achievements. From November 3, Flag Day, to December 2, Eid Al Etihad, 2025, this campaign is set to deepen national pride and express unity, under the leadership of His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum and Brand Dubai.
UAE National Month campaign : A collective expression of loyalty and vision
His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Second Deputy Ruler of Dubai and Chairman of the Dubai Media Council, unveiled the campaign as a coordinated, emirate-wide effort to commemorate key national occasions in a way that reflects their true significance. The campaign is designed not only to celebrate but also to inspire a collective sense of belonging and loyalty among the people of the UAE.Brand Dubai, the creative arm of the Government of Dubai Media Office, is tasked with leading the campaign in close partnership with government, semi-government, and private sector entities. Sheikh Ahmed highlighted that the campaign will showcase national solidarity and shared aspirations for the UAE’s future. He also confirmed the continuation of the impactful #ZayedAndRashid campaign for the second year, paying tribute to the visionary leaders Sheikh Zayed bin Sultan Al Nahyan and Sheikh Rashid bin Saeed Al Maktoum, whose leadership laid the foundation for the country’s rapid development into a global powerhouse.Sheikh Ahmed emphasized that teamwork, cooperation, and unity — the core principles behind the UAE’s progress — will be the driving forces behind the campaign’s success.
Broad participation and diverse events in the UAE National Month
The month-long celebration will feature a wide array of national, cultural, and community events aimed at engaging every segment of society. These activities are designed to provide opportunities for all residents to express their pride in the UAE’s national identity and reflect on the significance of the nation’s journey.Her Excellency Mona Ghanem Al Marri, Vice Chairperson and Managing Director of the Dubai Media Council and Director General of the Government of Dubai Media Office, underlined the importance of integration and coordination for the campaign’s success. She noted that the 2025 edition builds on the strong momentum from 2024’s first National Month, which saw participation from over 200 government, semi-government, and private organizations. This year’s campaign anticipates even broader engagement.Al Marri also highlighted the power of the #ZayedAndRashid campaign, which last year generated over 2 billion social media engagements, proving its wide-reaching impact in reinforcing national pride and the legacy of the UAE’s founding leaders. Preparations are already well underway, with Brand Dubai managing the overall framework and outreach.
UAE National Month: Creativity and innovation at the heart of celebrations
Shaima Al Suwaidi, Director of Brand Dubai, described the campaign as a creative platform that reflects the UAE’s core values and ideals. This year’s events are crafted to be engaging and meaningful, showcasing Dubai’s innovative spirit and dynamic culture.A key element of the campaign is the involvement of entrepreneurs and small to medium-sized enterprises (SMEs) through Brand Dubai’s Proudly from Dubai network. These local businesses will have opportunities to participate in major citywide events, allowing them to showcase their products, expand their reach, and grow their enterprises in tandem with the national celebrations.Al Suwaidi emphasized that the campaign not only honors the nation’s heritage but also fuels economic and creative growth, illustrating the UAE’s vision as a vibrant, forward-looking society.
