The UAE has recently introduced AI-driven platforms aimed at accelerating Emiratization and connecting Emirati jobseekers with training and work opportunities. Two headline moves are the Massar Al Ghurair platform (an AI job-matching and upskilling service launched by the Abdulla Al Ghurair Foundation) and the Emirati Smart Human Resource Platform (a pilot rolled out by the Emirati Human Resources Development Council). Together they use labour-market intelligence, personalized skill-profiles and employer dashboards to make hiring, training and candidate discovery faster and more targeted.
Massar Al Ghurair explained – AI job-matching, skills mapping and the partners behind it
Massar Al Ghurair is an AI-powered skills and career platform built to help young nationals discover career paths, identify skills gaps and receive tailored upskilling recommendations plus direct job matches with participating employers. It was publicly launched earlier in 2025 with a live demo at Expo City Dubai. The platform was developed with SkyHive (now part of Cornerstone) and lists partners that include Amazon Web Services (AWS), Strategy& Middle East and Inception (a G42 company). These partnerships supply the cloud, analytics and AI tooling behind the personalized recommendations. Public reporting on the program states it aims to support tens of thousands of learners and connect them with dozens of employers and training providers; figures cited during coverage include targets such as 45,000 learners, 50 employers and 20 training partners in the initial rollouts.
Emirati Smart Human Resource Platform: A government pilot to streamline hiring and transparency
Launched as a pilot in late September 2025, the Emirati Smart Human Resource Platform is designed to be an integrated recruitment and skills ecosystem for Emiratis: automated job recommendations, virtual interviews, interactive employer dashboards and real-time reporting on recruitment performance. The platform emphasizes transparency and governance in hiring and is intended to increase Emirati participation across strategic sectors. Unlike a single NGO or private platform, this government-backed tool aims to give regulators and employers a live view of candidate pipelines, responsiveness and sectoral gaps making it easier to coordinate training, quotas and incentives that support national workforce goals (including alignment with long-term strategies such as the UAE Centennial and national economic agendas).
How the AI works and what that means for jobseekers
Both platforms share the same practical idea: turn raw CVs and course certificates into structured skill-profiles, then use labour-market data and AI to map those profiles to jobs and to recommended training. Practically this means a jobseeker can sign up, get a dynamic “skill passport,” see exactly which short courses or micro-credentials close a gap, and be surfaced to employers whose hiring criteria match their updated profile. Employers get dashboards showing candidate fit, time-to-hire and recruitment responsiveness useful for meeting Emiratisation targets. Quicker job discovery, personalized learning roadmaps, on-the-spot virtual interviews at job fairs, and clearer visibility on which skills local employers actually want. For employers, AI trims the search time and reduces mismatch by flagging candidates with the closest skill fit. Events such as Ru’ya Careers 2025 have already used advanced recruitment tools and on-site tech to connect Emiratis with thousands of roles, illustrating how these platforms will plug into existing hiring channels.
Policy, privacy and real-world outcomes
If the platforms scale as planned they could materially speed up Emiratization by making training investments more targeted, reducing job-skills mismatch and helping small and large employers find suitable national candidates quickly. The combined NGO, private-sector and government approach also helps create a shared data backbone for workforce planning. AI recommendations are only as good as the data and assumptions behind them. Policymakers and platform teams will need to guard against biased matching, protect candidate data privacy, and ensure that automated shortlists don’t entrench new forms of exclusion. Coverage of related federal HR AI work shows the UAE is already moving fast on AI-driven HR tools but governance and transparency will determine public trust.
Faster matches, clearer training paths, and a test of governance
The UAE’s new AI platforms are a pragmatic response to a well-known challenge: a fast-changing job market with new skills demanded each year. Massar Al Ghurair and the Emirati Smart Human Resource Platform together offer personalized guidance, employer connections and a data-driven way to scale Emiratization but their success will depend on how well they protect candidate data, avoid algorithmic bias, and convert AI leads into actual jobs and long-term career growth.
