Starting January 1, 2026, the UAE is changing how it taxes soft drinks: instead of a single 50% levy, drinks will be taxed according to how much sugar they contain. That means the fizzy cola you buy, the kid’s juice in the supermarket, and the energy shot at the gym may cost more or less, depending on their sugar content. The aim is to nudge people toward lower-sugar choices while bringing the UAE in line with a new GCC model.
What the new sugar-content tax means at the supermarket
From next January, the price tag on many drinks will no longer just reflect brand and store markup, it will include a sugar-based excise tax. Drinks are grouped by sugar per 100ml (high, medium, low or zero), and each group carries a different tax rate set by government decision. Energy drinks keep the 100% excise treatment; drinks that contain only natural sugars (with no added sweeteners) are likely to be outside the excise net. In short: high-sugar sodas likely get pricier, low-sugar or zero-sugar options may become cheaper.
How the tiered, volumetric system actually works
- The UAE replaces the flat ad-valorem (50%) excise on sweetened drinks with a tiered volumetric model that taxes by grams of sugar per 100ml.
- Expected categories: High sugar (≥8g/100ml), Moderate (≥5 and <8g/100ml), Low (<5g/100ml) — each category will have its own excise rate that the Cabinet will confirm. Drinks with only artificial sweeteners may be taxed at a different (potentially zero) rate, while drinks with only natural sugar may be exempt. Energy drinks remain taxed at 100%.
- The
Federal Tax Authority (FTA) clarifies that producers/importers will need lab reports showing sugar content to register products correctly and to apply the right tax bracket. Businesses must update registrations and labelling ahead of the change.
Who this hits hardest — households, parents, and industry
- Shoppers: If you buy lots of sugary drinks, your grocery bill could rise; switching to low-sugar or diet alternatives could save money. Expect some popular sodas and sweetened juices to increase in price if they fall into higher tiers.
- Parents: Drinks marketed for kids could change in price but manufacturers may reformulate to lower sugar and keep prices stable. Look at labels: sugar per 100ml becomes the deciding factor.
- Businesses (retailers, importers, brands): They face testing, reclassification, lab reports, product re-registration on the FTA portal, possible reformulation, and pricing updates all before Jan 1, 2026. The FTA and
Ministry of Finance have issued guidance so companies can prepare.
Practical tips for consumers and small shop owners
- Check labels: Look for sugar grams per 100ml low-sugar options likely cost less under the new system.
- Compare similar products: Zero-sugar or artificially sweetened versions may become better value.
- Buy smart: If a favourite drink will move to a higher tier, watch for promotions before Jan 1, 2026 — retailers sometimes clear stock before tax changes.
- For small shops: Talk to suppliers now about future pricing, and plan for new SKU labels or price updates at POS. Businesses must ensure product registrations and lab certificates are ready.
Why the government is doing this
Officials say the tiered model aligns the UAE with GCC best practice and global public-health goals: taxing by sugar content incentivizes lower sugar consumption and encourages manufacturers to reformulate products. The Ministry of Finance is proposing legislative amendments to embed the change into national law so the new policy applies smoothly from January 1, 2026For shoppers: read labels, consider low-sugar alternatives, and expect some price shuffling. For businesses: test products, update registrations, and get lab reports ready. The shift aims to promote healthier choices and it will reshape drink prices across the UAE.
