Sign In

Delhi News Daily

  • Home
  • Fashion
  • Business
  • World News
  • Technology
  • Sports
  • Politics
  • Lifestyle
  • Entertainment
Reading: Xtep India targets 24% growth in 2025-26, ramps up omnichannel presence and local production – ET Retail – Delhi News Daily
Share

Delhi News Daily

Font ResizerAa
Search
Have an existing account? Sign In
Follow US
© 2022 Foxiz News Network. Ruby Design Company. All Rights Reserved.
Delhi News Daily > Blog > Fashion > Xtep India targets 24% growth in 2025-26, ramps up omnichannel presence and local production – ET Retail – Delhi News Daily
Fashion

Xtep India targets 24% growth in 2025-26, ramps up omnichannel presence and local production – ET Retail – Delhi News Daily

delhinewsdaily
Last updated: June 18, 2025 2:49 pm
delhinewsdaily
Share
SHARE


Contents
Join the community of 2M+ industry professionals.Subscribe to Newsletter to get latest insights & analysis in your inbox.All about ETRetail industry right on your smartphone!

New Delhi: Xtep India, operated by Virisa Sports, is planning to expand across retail and online platforms, with plans to strengthen manufacturing capabilities and launch a new facility in Odisha, a company’s official said.

Virisa Sports is the exclusive licensee of Chinese sportswear brand Xtep in India. Founded in 2019 by Vijay Chowdhary, who also serves as CEO, Virisa Sports is a joint venture between Chowdhary and Xtep.

Building on a 53 per cent jump in the previous year, the company is targeting a 24 per cent revenue growth in India in 2025-26.

“We are focused on scaling through a balanced mix of online and offline channels. This year, we expect online to contribute around 45 per cent of sales,” said Vijay Chowdhary, Founder, Xtep India.

The brand, which currently operates over 100 exclusive brand outlets (EBOs), aims to reach 200 EBOs and 500 multi-brand outlets (MBOs) over the next four to five years. Ten new stores are expected to open this year, the company shared.

Xtep is also investing in domestic manufacturing to navigate evolving import norms, especially after the implementation of the BIS (Bureau of Indian Standards) certification requirement for imported footwear. Currently, about 20 per cent of its apparel is manufactured locally, while footwear production involves importing components from BIS-certified facilities in Vietnam and China for assembly in India.

The company operates three brands in India – Xtep, Palladium, and Vayu, targeting the mid-premium segment with price points between Rs 2,000 and Rs 15,000. Running shoes account for a significant portion of revenue, with the 160X series alone contributing 25-30 per cent of topline.

In terms of online distribution, Myntra, Flipkart, and Amazon are key platforms, while Xtep’s D2C site is gaining traction. The company is also piloting products under Rs 1,999 for potential quick commerce distribution.

While the company sees strong demand in both premium and value segments, it notes faster inventory cycles and increasing interest in India-focused branding, especially through its Vayu label.

“Offline stores continue to play a crucial role in building brand visibility and influence online sales in the same markets,” Chowdhary added.

Xtep’s India strategy is centered around channel diversification, localized production, and consumer segmentation as it seeks to consolidate its presence in the competitive activewear market, the company said.

  • Published On Jun 18, 2025 at 09:15 AM IST

Join the community of 2M+ industry professionals.

Subscribe to Newsletter to get latest insights & analysis in your inbox.

All about ETRetail industry right on your smartphone!






Source link

Share This Article
Twitter Email Copy Link Print
What do you think?
Love0
Sad0
Happy0
Sleepy0
Angry0
Dead0
Wink0
Previous Article When Trump was ‘disturbed’ by Netanyahu’s gift: It was a pager that Israel sold to Hezbollah – Times of India – Delhi News Daily
Next Article ‘Largest jewelry heist in US history’: 7 Californian men stole $100M in diamonds, Rolex watches; no bullets, no witnesses – Times of India – Delhi News Daily
Leave a comment

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recent Posts

  • Is India’s options market overleveraged? Here’s what Nithin Kamath says – Delhi News Daily
  • White House to build $200 million state ballroom; construction begins September, aims to address space constraints – Times of India – Delhi News Daily
  • ‘Pakistan Prem’: Eknath Shinde Slams Rahul Gandhi’s ‘Indian Economy Is Dead’ Remark – Delhi News Daily
  • MIT Just Proved Einstein Wrong in the Famous Double-Slit Quantum Experiment – Delhi News Daily
  • ‘So India is finally finding out’: Anti-H-1B Republican leader on Donald Trump’s tariff – Times of India – Delhi News Daily

Recent Comments

No comments to show.

You Might Also Like

Fashion

Stitching a comeback: India’s textile trade finds new threads in UK deal – Delhi News Daily

The landmark Free Trade Agreement (FTA), inked on July 24 between India and the United Kingdom, is set to usher…

13 Min Read
Fashion

Lululemon Expands to India: Partners with Tata CLiQ for E-Commerce and Retail Launch, ET Retail – Delhi News Daily

Mumbai: Lululemon Athletica, a Canadian athletic apparel retailer known as the inventor of yoga pants, has partnered Tata CLiQ, to…

3 Min Read
Fashion

Step away Prada, make way for Pharrell Williams as Desi ambassador – ET Retail – Delhi News Daily

Mumbai: In the midst of the Prada-Kolhapuri chappal furore, the recent Louis Vuitton Spring/Summer 2026 show has been lauded for…

5 Min Read
Fashion

More weave-ho for our textile exports – ET Retail – Delhi News Daily

Indian textile exporters find themselves in a good place as tariff and political uncertainty affect shipments from China and Bangladesh.…

3 Min Read

Delhi News Daily

© Delhi News Daily Network.

Incognito Web Technologies

Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?