Ankit Gems, a De Beers Sightholder, has entered the retail jewellery segment with Eyora Jewels, a natural diamond jewellery venture led by Ankit Shah, Ankit Singh Kimtee and Samyak Kataria.
Eyora is launching a technology-driven solitaire jewellery programme designed to help existing jewellery retailers introduce natural diamond collections with lower inventory and infrastructure requirements.
The company initially plans to build a presence across Mumbai, Delhi, Indore, Bengaluru and Hyderabad, before expanding to more than 25 stores across 10 cities, with a long-term target of 100 locations nationwide.
The jewellery is IGI-certified, with each solitaire carrying an Eyora inscription, while the company says its diamonds are conflict-free and responsibly sourced.
The collection focuses on lightweight natural diamond jewellery in 14K and 18K gold, with solitaires of up to one carat. Prices range from Rs 50,000 to Rs 2.5 lakh.
Eyora will provide retail partners with curated collections, standardised merchandising, website and mobile-app support, 100 per cent buyback and exchange, and access to an inventory of more than 25,000 natural diamonds. Retailers will also have access to a digital catalogue of 5,000+ jewellery designs.
